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Marketing, 2008 Edition

Marketing, 2008 Edition
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Additional Marketing, 2008 Edition Information

Engaging and motivating students with the knowledge and decision-making skills needed to succeed in today's competitive business environment.

Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives.

A range of electronic tools--from premium online study content to the text. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text.

A range of electronic tools--from premium online study content to the text.

 

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